Phrasee is an artificial intelligence (AI) powered marketing copy tool that uses a natural language generation system and deep learning algorithms to create human-like, brand-compliant marketing copy automatically for various digital channels. These channels include emails, Facebook, Instagram, push notifications, SMS, websites, apps, and social media.
Phrasee’s AI-powered platform provides a number of essential functionalities. Its generative AI creates on-brand marketing messages that align with your brand’s unique tone and voice, delivering consistent experiences across the digital customer journey . By leveraging AI and machine learning, Phrasee can generate these messages in real-time, allowing for maximized customer engagement.
The tool also has predictive capabilities, generating and forecasting your best-performing content based on data rather than gut instinct. This feature ensures that marketers make data-backed decisions, thus optimizing their marketing content.
In addition, Phrasee can optimize your content at scale by automating your experimentation. This allows you to ensure that your best messages are reaching the widest possible audience . Furthermore, the platform provides AI content analysis, helping marketers understand what messages and sentiments are clicking (or not) with their customers in real-time through automated language insights and performance reporting.
Phrasee is suitable for various marketing channels and can cater to different campaign goals such as creating content at scale, optimizing promotional content, driving purchase completion, improving customer loyalty, and increasing customer retention. The platform has been successfully adopted by a wide range of industries, including retail and ecommerce, travel and hospitality, health and wellness, and financial services.
In terms of integrations, Phrasee can work with other applications like Salesforce Marketing Cloud, Watson Campaign Automation, and Sailthru. Support is also provided through FAQs/Forum, Phone Support, Chat, and Email/Help Desk.
To summarize, Phrasee is a powerful AI tool designed to optimize marketing content across various digital channels. Its capabilities help increase clicks, conversions, customer retention, and loyalty by generating and optimizing content data-backed to engage and convert audiences, freeing up marketing teams to focus on more strategic and creative initiatives.
PRICE MODEL: PAID
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